![]() ![]() ![]() ![]() Apple has argued in the past that Samsung knew it was copying the iPhone and iPad but did it anyway, and Shin’s memo certainly doesn’t help Samsung defend against that stance. It’s a crisis of design.”įollowing Shin’s harsh memo, Samsung’s devices began to adopt a strikingly different user interface and user experience - one that Apple argues is a blatant iOS ripoff. Yet when our UX is compared to the unexpected competitor Apple’s iPhone, the difference is truly that of Heaven and Earth. “All this time we’ve been paying all our attention to Nokia, and concentrated our efforts on things like Folder, Bar, Slide. “Influential figures outside the company come across the iPhone, and they point out that ‘Samsung is dozing off,’ ” Shin wrote in the memo. ![]()
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